4 Details That Make Your Sign Stand Out

With dozens of signs on the same street, the one that gets noticed is usually the one that gets four details right: lighting that glows at night, the right size, the right height and brand colour.

Being visible is not the same as being noticed

A sign being in place does not make it noticeable. To be the most noticed sign on the street, placement and lighting decisions need to be right as well as the design. The four details below make that difference.

1. Lighting that glows at night

Lighting is the life of a sign: it keeps the same effect by day and by night. With channel letters, an LED panel or a light box the sign stays readable in the dark and stands out from unlit signs around it. The brightness should be set so that it does not drown the lettering or tire the eye.

2. The right size

A sign that is too small gets lost on the façade, and one that is too large overwhelms the façade and its surroundings. Size is set by the width of the façade, the architecture of the building and the distance from which the sign will be seen. Local regulations may also affect size and placement and should be known before installation.

3. The right height

A sign should be at the height the eye naturally looks at and clear of obstacles. A sign hidden by a tree, pole, awning or another sign loses its function however well it is designed. The angle of view from the direction of traffic should also be considered.

4. Brand colour

When the colours used on a sign match your business card, website and all other communication materials, the brand is easier to remember. The brand colour should be used consistently on the sign background or lettering, but without spoiling the contrast.

Think about them together

Lighting, size, height and colour affect each other. For example, a high sign needs larger letters, and with a dark brand colour lighting becomes even more important. That is why deciding on them together, not separately, gives the best result.

Frequently asked questions

Is a permit needed for a sign?

Sign size and placement may depend on local regulations in your area. It is recommended to check the conditions with the relevant municipal unit and the building management before installation.

Is sign lighting needed during the day too?

By day, readability is decided mainly by size and contrast; lighting keeps the sign effective in the evening and at night.

Get a sign quote in Gaziantep

Reklam Atölyesi is an advertising agency in Gaziantep that handles sign design and production from a single source. For your sign project you can write to us on WhatsApp (+90 531 679 10 14), email [email protected] or visit our address at Mücahitler, 52076. Sk. No:5F., Şehitkamil, Gaziantep. Share your business and approximate dimensions and we will shape the idea together.

For more information see our signage, channel letter sign and LED sign pages.